About Us

Richard Citrin, Ph.D., MBA
Professional Narrative

Experienced entrepreneur, small business owner, corporate executive, healthcare consultant and practicing coach and psychologist, Richard Citrin’s depth of background allows him to provide services across a wide variety of industries and individuals.

For over twenty-five years, he has been a national leader on the importance of health and wellness for individuals and in the workplace. Richard founded companies focused on health improvement and wellness and helping individuals and companies reach peak performance. His model focuses on identifying strengths and strategies for what people and organizations can do to create health, success and productivity in their lives and work.

A broad educational background, Dr Citrin holds a bachelor’s degree, a doctorate in counseling psychology and a Masters of Business Administration. He is a frequent speaker at national and local meetings on topics ranging from workplace health and productivity, career development, stress resilience, human resource issues and healthcare management. He has published extensively in both professional and popular journals.

After teaching at the University level in Texas, he founded one of the largest behavioral health care clinics in Texas where he served as CEO as well as a clinical provider. He developed both clinical and organizational program services including professional coaching, integrated behavioral health care services and organizational consultation. He and his firm worked for Fortune 500 companies including American Airlines, PIA (now Tenet Health), United Health Care, General Dynamics and Alcon Laboratories to name just a few. He eventually sold Iatreia to a national health care company and became a senior leader with Corphealth and supported their eventual sale to Humana.

Along with other senior leaders at Corphealth, Richard helped develop one of the first integrated behavioral health care disease management and health and wellness companies. This program supported the improvement of medical conditions such as diabetes, cardiac rehabilitation, end stage renal disease and depression by integrating behavioral health principles and practices into the medical care model. Additionally, He oversaw development of one of the first statewide health improvement programs located in Arkansas. At that time, Mike Huckabee, a strong advocate of health improvement programs, was governor and Richard oversaw the implementation of this program for all state employees and teachers.

In 2004, Richard was recruited to the University of Pittsburgh Medical Center where he served as a senior leader in the Insurance Services Division. He oversaw the growth of the EAP business line growing revenue 50% while expanding the corporate customer base for his services to over 100%. He was involved in early and mid-stage strategic and operational development and implementation of the Health Plan’s health and workplace productivity department including coaching programs, client engagement strategies, member stratification models, outcome and ROI metrics. His division worked with Fortune 500 companies, governmental entities, non-profit organizations and labor and Taft-Hartley groups.

He was responsible for a number of integration projects which included short term disability, specialized disease management services, health promotion and EAP across numerous product lines including commercial insurance, Medicare and behavioral health. During this period, UPMC won a national award based on services provided by his division at an annual meeting of the National Business Group on Health.

Currently, Dr. Citrin is the principal at Working Well, a Pittsburgh based consulting group that provides health care and organizational consultation services to businesses along with executive coaching for individuals.